According a study posted by Allied marketing research in 2016, the worldwide feminine hygiene items marketplace is likely to enjoy a revenue folks $42.7 billion in 2022.
The Asia-Pacific area has also been calculated to end up being the market that is largest for those products in 2015.
But, also with all that revenue being generated, pockets of girls in communities around the globe nevertheless don’t have admission to those products; or even worse, don’t even understand how to approach their cycles that are monthly.
Singapore-based serial business owner Kanika Agarwal (26) noticed this firsthand whenever her helper back Asia stated that her 2 daughters, 12 and 14, is assisting her in cleansing homes to make more money.
“This is normal in Asia, however the explanation she gave ended up beingn’t a usual one,” explained Kanika.
“When her (the helper) older child began menstruating, she a fantastic read had stained her uniform inside her college. Simply because they cannot pay for nor are educated about sanitary napkins, her clothing had been entirely spoilt.”
The small woman didn’t understand what doing and ended up being scolded in college for doing a ‘wrong deed’.
“My helper – their mother – neither understood nor supported the lady, aside from their father. She needed to avoid college. That’s when it hit me personally, mothers are restricting their daughters.”
Celebration of Menstrual Hygiene in India / Image Credit: The Wire day
This is in comparison to Kanika’s own mom, whom told her that durations had been “a gorgeous thing to embrace, a unique energy of offering life”.
Moreover, durations must not prevent a woman’s aspirations or plans.
Spurred on to looking further in to the situation in Asia, Kanika learned that 80% of girls don’t usage napkins that are sanitary 70% can’t afford menstrual materials, and 23% fall away from college due to the not enough use of a bathroom in college to control their durations.
The issue is pushing enough that we’ve already heard tales about other people who attended forward to provide their very own solutions.
For instance, the spouse whom braved scrutiny and gossip to make cost that is low napkins for his spouse and females in Asia, additionally the trio of Singapore siblings from Freedom Cups whom donate a menstrual glass to a lady within an underpriviledged community with every one offered.
The Freedom Cups group within the Philippines / Image Credit: Freedom Cups
Kanika’s option would be Fempeers, a social enterprise which also deals with the buy-1-give-1 system, albeit with a month-to-month registration twist.
I’d a talk to Kanika, and discovered out more about Fempeers’ objective, while the larger eyesight of fabricating an ecosystem where females can embrace all facets of these womanhood – both the bad and good.
Producing A ‘She For She’ Movement
Created in brand brand New Dehli, Kanika stumbled on Singapore in ’09, where a Bachelor’s was completed by her level in Engineering at Nanyang technical University (NTU).
After graduation, she got a begin in her own profession at Microsoft Singapore.
Nonetheless, planning to “make something of her very own in her job, a legacy she can keep behind”, she became her very own employer 24 months ago, beginning Passion Peers, a transformation agency that is digital.
Image Credit: Passion Peers
“Today, it is an award winning agency servicing over 15 international firm consumers in Southeast Asia and India,” she beamed.
Nonetheless, the committed self-starter nevertheless couldn’t sleep effortless, particularly after hearing concerning the predicament of females in Asia.
“I realised that the full time ended up being now, or else it’ll be far too late.”
I desired to really make the life for the ladies in Singapore only a little easier particularly in their duration so while helping the girls in rural villages to start off their menstrual hygiene journey that they could pamper themselves.
Calling her brand new venture ‘Fempeers’, she explained that the group wished to place a spin in the established ‘He for She’ concept.
“We believed that the ‘She for She’ concept had been far more important once we should encourage females to face up for every single other and get supportive of 1 another.”
Image Credit: Fempeers
“This ‘She for She’ concept is certainly not the one that we come across frequently into the real life. I think that individuals have to start that culture. ”
A mum increasing her child by having an available head that durations cannot deter her – this only makes her more powerful. Or even buddy supporting another buddy and giving her the encouragement that she requires.
Kanika dedicates Fempeers to her mom, who was simply saving up cash for decades to ensure an NGO could be run by her after her your your retirement.
“She has been doing a business part for three decades now,” revealed Kanika.
For them to master and manage their own health.“ I will be simply hoping I’m able to make it become a reality, where she’ll be myself taking good care of the training aspect for the beneficiaries, and we’ll additionally be building a safe spot”
Making A Personalised, Affordable Monthly Period Companion
For Kanika, buying a month-to-month membership model was a no-brainer, given the way the regularity coincides with a female’s period.
Nonetheless, she admitted that applying it successfully wasn’t as simple as this indicates.
“Its core is relationship and a great experience.”
Drawing motivation from Grab with regards to “being agile, releasing solutions in beta, trying out, and introducing quickly” they swiftly went from ideation in might to formal launch in December.
A Fempeers kit / Image Credit: Ashy Clair
For $32 a thirty days, customers can get to get 12 products – sanitary pads or tampons (according to their choice), goodies like tea and treats, to even yoga and task cards.
The tote case that holds the time scale kit also differs from month-to-month, each creating a statement that is bold every woman can wear their periods noisy and proud”.
“We begin with a standard kit … but then it’s already first level of personalisation if a customer requests us to send a fruity flavor. Our aim would be to get in a lot more level with this future technology platforms.”
Image Credit: @sitilogy
My concept would be to build a kit that is certainly your duration friend, a thing that are going to be you go so that you’ll always have your supplies at an arm’s length with you everywhere.
Kanika shared that currently, Fempeers is bootstrapped by her very own cash, and around $50,000 happens to be put in the company to date.
“We’ll be quickly going into a seed money round,” she added.